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Brent Rupnow
Author

Brent Rupnow

CFP® · CEPA® · ChFC® · CLU®

Founder of Via Luce Capital — writing and speaking on how plans actually hold together, what disciplined investing looks like in practice, and the moments in a financial life where the stakes are highest.

Bio

Brent founded Via Luce Capital after more than two decades in financial services, spanning financial planning, investment strategy, and guiding business owners through growth and transition planning. The firm was built around the conviction that clients are better served by disciplined systems and direct accountability than by charisma and prediction.

Via Luce operates independently through LPL Financial — combining boutique-firm directness with institutional-grade compliance, custody, and infrastructure. Brent holds the CFP®, CEPA®, ChFC®, and CLU® designations.

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Article

What Are We Paying for in This Annuity? Fees and Surrender Charges Explained

Annuity costs appear in several forms. A contract audit should separate explicit charges, surrender terms, optional benefits, crediting limits, and the consequences of changing or replacing the contract.

RetirementFinancial PlanningInvestment Process RetireesSuccessful Families
3 min read · September 5, 2026
Article

Are Annuities Worth It? Seven Questions to Ask Before Buying

An annuity may fit one retirement job and conflict with another. Seven questions help separate a useful contract from a proposal that consumes too much liquidity or adds complexity without a clear purpose.

RetirementFinancial Planning RetireesSuccessful Families
3 min read · September 5, 2026
Article

Fixed Annuity or CD? Compare More Than the Advertised Rate

A fixed annuity and CD may both advertise a rate, but they differ in legal structure, access, taxation, insurance framework, and what happens at maturity or death.

RetirementFinancial Planning RetireesSuccessful Families
3 min read · September 5, 2026
Article

Fixed Annuity or Fixed Indexed Annuity? What Should We Compare Before Choosing?

Fixed and fixed indexed annuities can look similar at first. The useful comparison begins with how interest is credited, what limits apply, when money is accessible, and what job the contract would have in the retirement plan.

RetirementFinancial PlanningInvestment Process RetireesSuccessful Families
4 min read · September 5, 2026
Article

Which Account Should Fund My First Five Years of Retirement?

Retirement spending can come from several accounts, but the order affects taxes, reserves, future required distributions, and market exposure. Build a yearly map instead of one permanent rule.

RetirementTax StrategyFinancial PlanningInvestment Process RetireesSuccessful Families
5 min read · September 1, 2026
Article

I’m Retiring. Should I Leave My 401(k) Where It Is or Roll It Into an IRA?

A rollover may simplify retirement accounts, but convenience is only one factor. Review the plan’s actual features and the household’s needs before moving money that may not be easy to move back.

RetirementFinancial PlanningTax StrategyInvestment Process RetireesSuccessful Families
5 min read · September 1, 2026
Article

Is $1.5 Million in My 401(k) Enough to Retire in Orange County?

A seven-figure 401(k) can still support very different retirements. Start with the household’s spending, timing, taxes, housing, and flexibility before treating one balance as an answer.

RetirementFinancial PlanningTax Strategy RetireesSuccessful Families
6 min read · September 1, 2026
Article

Can I Retire at 62 if Medicare Doesn’t Start Until 65?

Retiring before Medicare requires more than a premium estimate. Map the coverage source, enrollment dates, household income, out-of-pocket exposure, HSA rules, and Medicare transition together.

RetirementFinancial PlanningTax Strategy RetireesSuccessful Families
5 min read · September 1, 2026
Article

Our Orange County Home Is Paid Off. Can We Actually Afford to Age Here?

Paying off the mortgage removes one bill, not the full cost of staying. A useful aging-in-place plan connects housing expenses, home equity, cash flow, support needs, and alternatives before a crisis forces the decision.

RetirementFinancial PlanningEstate & Wealth Transfer RetireesSuccessful Families
7 min read · August 22, 2026
Article

We Give to Charity Every Year. When Does a QCD Fit Better Than Writing a Check?

A QCD can coordinate IRA distributions and charitable giving when the eligibility, account, recipient, transfer, documentation, and tax reporting all align. It should be compared with a check or other giving route using the household’s actual facts.

Tax StrategyRetirementFinancial Planning RetireesSuccessful Families
7 min read · August 22, 2026
Article

My Spouse Handles the Money. What Should I Understand Before I Have to Manage It Alone?

When one spouse handles the finances, the other does not need to master every detail. A one-page map, verified access, legal authority, cash-flow orientation, and a practiced first-call plan can make a future transition more manageable.

Financial PlanningEstate & Wealth TransferRetirement Successful FamiliesRetirees
7 min read · August 22, 2026
Article

I’m the Successor Trustee. What Am I Supposed to Do First?

The trust binder names the successor trustee, but administration begins by confirming authority, securing assets, building records, and coordinating legal and tax duties before distributing property.

Estate & Wealth TransferFinancial PlanningTax Strategy Successful FamiliesRetirees
5 min read · August 22, 2026
Article

Our Orange County Rental Has Appreciated. Should We Keep It or Sell It?

An appreciated rental is not only a tax problem. Compare realistic cash flow, capital needs, management burden, liquidity, concentration, and net sale proceeds before deciding whether to keep or sell.

Financial PlanningTax StrategyRetirementInvestment Process RetireesSuccessful FamiliesBusiness Owners
7 min read · August 22, 2026
Article

My Spouse Died. What Changes First in Social Security and Household Cash Flow?

After a spouse dies, income, account access, bills, taxes, and legal responsibilities may change on different timelines. A first-year map can help the surviving spouse preserve near-term cash flow while delaying irreversible decisions that do not need to be made immediately.

RetirementFinancial PlanningEstate & Wealth TransferTax Strategy RetireesSuccessful Families
7 min read · August 22, 2026
Article

My Parents Are Still Independent. What Should We Organize Before There Is a Crisis?

An aging parent can remain fully in charge while the family organizes how help would begin. Separate the financial map, legal authority, institution access, and operating plan before a crisis compresses the choices.

Financial PlanningEstate & Wealth TransferRetirement Successful FamiliesRetirees
8 min read · August 15, 2026
Article

We Missed California's June 15 PTE Payment. Did We Lose the Election?

A missed California PTE payment no longer automatically ends the election for 2026–2030. Separate the entity's election, the required payment, and each consenting owner's reduced credit before deciding what to do next.

Tax StrategyFinancial Planning Business OwnersSuccessful Families
8 min read · August 15, 2026
Article

Our Buy-Sell Agreement Is Signed. Would the Funding and Valuation Still Work?

A signed buy-sell agreement is not the whole succession transaction. Trace the ownership, valuation method, insurance funding, and post-transaction result together before an owner’s death or departure makes the review urgent.

Exit PlanningEstate & Wealth TransferTax Strategy Business OwnersSuccessful Families
8 min read · August 15, 2026
Article

We Want to Move After 55. Can We Take Our Property-Tax Base With Us?

Prop 19 may allow an eligible homeowner to transfer a property-tax base to another California primary residence. Check the two-year clock and value calculation, then test the entire move against liquidity and retirement cash flow.

RetirementFinancial PlanningTax Strategy RetireesSuccessful Families
8 min read · August 15, 2026
Article

Our Child May Not Use All of the 529. Did We Save Too Much?

Money left in a 529 may still support education, a new family beneficiary, a federally eligible Roth IRA rollover, or a withdrawal. Start with the account record and check California treatment separately.

Financial PlanningTax StrategyEstate & Wealth Transfer Successful FamiliesBusiness Owners
8 min read · August 15, 2026
Article

The Catch-Up Rule Changed. Last Year's W-2 Already Answered It.

The 2026 Roth catch-up rule looks backward at 2025 Box 3 wages. Who it reaches, why a partner and an S-corp owner can get opposite answers, and what happens when a plan has no Roth feature.

Financial PlanningRetirementTax Strategy Business OwnersSuccessful Families
7 min read · August 9, 2026
Article

What Actually Closes on December 31

Some year-end decisions die at midnight on December 31. Others stay open until you file. Treating everything as a December scramble rushes the irreversible items and abandons the ones still available.

Financial PlanningTax StrategyRetirement Business OwnersSuccessful FamiliesRetirees
8 min read · August 8, 2026
Article

Permanent Expensing, and What a Buyer Actually Sees

Full expensing is permanent, and so is the recapture at the other end. Driving basis to zero converts future sale proceeds into ordinary income in an asset sale — which is a deal-structure question long before there is a deal.

Exit PlanningTax Strategy Business Owners
6 min read · August 2, 2026
Article

Private Assets on the Menu: Six Questions Before the Pitch

The DOL has proposed a six-factor safe harbor for choosing 401(k) menu options. It applies to every designated investment alternative, not only private assets — and it is a presumption of reasonableness, not immunity.

Institutional InvestingInvestment Process InstitutionsBusiness Owners
7 min read · August 2, 2026
Article

The Endowment Tax Everyone Is Discussing Probably Isn't Yours

The tiered endowment tax applies to private colleges under section 4968. The private foundation excise tax under section 4940 is unchanged at 1.39%, and so is the 5% payout. What moved is the economics of giving.

Institutional InvestingTax Strategy InstitutionsSuccessful Families
6 min read · August 2, 2026
Article

The Senior Deduction Sits Below the Line

The senior deduction is below the line, so it lowers your tax without moving AGI — which means it does nothing for IRMAA, ACA subsidies, or the taxation of Social Security. And section 86 was not amended.

RetirementTax Strategy RetireesSuccessful Families
7 min read · August 2, 2026
Article

The Ten-Year Rule Is Two Rules

The ten-year rule has an annual distribution requirement inside it for some beneficiaries and not others. Which version applies turns on the owner's date of death, and the penalty relief that masked it is over.

Estate & Wealth TransferRetirement Successful FamiliesRetirees
7 min read · August 2, 2026
Article

Three Limits, One Dollar, in a Fixed Order

A new limitation cuts itemized deductions by 2/37 — exactly enough to make a deduction worth 35 cents in the top bracket. It runs last, after the SALT cap and the charitable floor have already taken their cut.

Tax StrategyFinancial Planning Business OwnersSuccessful Families
6 min read · August 2, 2026
Article

The Conversion Year Is Now the Insurance Year

For retirees under 65 on marketplace coverage, 2026 changed two things: the premium tax credit ends at 400% of the poverty line again, and the cap on repaying excess advance credits was struck.

RetirementTax Strategy RetireesSuccessful FamiliesBusiness Owners
7 min read · August 1, 2026
Article

What the IRMAA Letter Actually Costs

IRMAA is a cliff set by income from two years ago, and the SSA-44 appeal does not cover a Roth conversion, a capital gain, or the sale of a business. What the surcharge costs in 2026, and how to weigh it.

RetirementTax Strategy RetireesSuccessful Families
7 min read · August 1, 2026
Podcast

Planning in Practice

A forthcoming podcast on how planning decisions actually get made — the reasoning, the trade-offs, and the parts that usually go unexplained. The first episode is in production.

Financial PlanningInvestment Process Business OwnersSuccessful FamiliesRetireesInstitutions
3 min read · July 31, 2026
Article

QSBS: The Exclusion That Gets Decided Long Before the Sale

Section 1202 can exclude a substantial share of gain from federal tax on the sale of qualifying stock. The catch is that eligibility is settled long before a buyer appears — by entity and issuance decisions owners often did not know they were making.

Exit PlanningTax Strategy Business Owners
6 min read · July 31, 2026
Article

AGI Is the New Tax Bracket

Everyone watches their tax bracket, but AGI now quietly decides how much you keep — controlling your deductions, Medicare premiums, and how much Social Security is taxed. Why managing AGI is a multi-year game you have to play before December 31.

Tax Strategy Successful FamiliesRetirees
5 min read · July 18, 2026
Article

Owning Different Things Isn't Diversification

A portfolio can hold twelve funds and still behave like one bet. Real diversification is measured by the correlation between return drivers — not the number of holdings.

Investment Process Successful FamiliesRetirees
4 min read · July 18, 2026
Article

The First Five Years Decide the Next Twenty-Five

Two retirees can earn the same 30-year average return and still end up in completely different places. Why sequence-of-returns risk makes the first five years of retirement carry the most weight — and the planning levers that reduce it.

Retirement RetireesSuccessful Families
5 min read · July 18, 2026
Article

The Reserve Portfolio Problem

Most institutional reserves are managed by default, not design — and 'keep it conservative' quietly trades market risk for inflation risk. Why reserves need a defined mandate and an investment policy statement, and why that's a board's governance job, not an investment pick.

Institutional Investing Institutions
6 min read · July 18, 2026
Article

The Step-Up Trap

Gifting appreciated stock or the family home to your kids while you're alive can hand them a bigger capital-gains bill than doing nothing. How the step-up in basis works — and why holding low-basis assets until death is often the more tax-efficient plan.

Estate & Wealth Transfer Successful FamiliesRetirees
5 min read · July 18, 2026
Article

What Actually Drives What Your Business Is Worth

Two businesses with the same profit can sell for double the difference — the gap is the multiple, not the earnings. What drives it: owner dependence, recurring revenue, customer concentration, a real management team, and clean financials, all buildable years ahead.

Exit Planning Business Owners
6 min read · July 18, 2026
Article

When Everyone Sells at Once: Exit Readiness in a Buyer's Market

Six million businesses are projected to change hands by 2035, and buyers get to be selective. Why exit readiness — business, financial, and personal — is the negotiation, and why the credible runway is three to five years.

Exit Planning Business Owners
7 min read · July 11, 2026
Article

The $124 Trillion Handoff: Why Wealth Transfers Fail Before the Documents Are Signed

The great wealth transfer is a $124 trillion event, and most families have the documents but not the preparation. The three layers of readiness — structure, information, and stewardship — that determine whether a transfer succeeds.

Estate & Wealth Transfer Successful FamiliesBusiness OwnersRetirees
6 min read · July 11, 2026
Article

The $500,000 Trap: How the New SALT Cap Quietly Raises Your Marginal Rate

OBBBA's $40,000 SALT cap phases down above $500K of income, creating an effective 45.5% marginal rate in the $500K-$600K band. Who hits it, why bonuses and Roth conversions trigger it, and the planning levers that manage it.

Tax Strategy Business OwnersSuccessful Families
7 min read · July 11, 2026
Article

Trump Accounts Just Launched: Take the $1,000, Then Do the Real Math

Trump Accounts launched July 4 with a free $1,000 for kids born 2025–2028. Claiming it is easy — but the tax fine print says the next $5,000 usually belongs elsewhere. How the account compares to 529s, custodial Roths, and taxable accounts.

Financial Planning Successful FamiliesBusiness Owners
7 min read · July 11, 2026
Article

Your Will Doesn't Control Your 401(k). Your Beneficiary Form Does.

Your will controls only probate assets — your 401(k), IRA, life insurance, and POD accounts pass by beneficiary designation and override it. The most common, most preventable estate mistake, and how to fix it.

Estate & Wealth Transfer Successful FamiliesRetirees
5 min read · June 27, 2026
Article

The New Math of Giving: Why Bunching and DAFs Matter More in 2026

Three OBBBA changes reshaped charitable giving in 2026: a 0.5%-of-AGI deduction floor, a 35% cap for top earners, and a break for non-itemizers. Why bunching, donor-advised funds, and QCDs matter more now.

Tax Strategy Successful FamiliesRetirees
6 min read · June 27, 2026
Article

One Holding Made You Wealthy. It Shouldn't Make Every Decision.

When one holding becomes most of your net worth, you face two risks at once — concentration and illiquidity. A disciplined, tax-aware path to diversification for founders, business owners, and families.

Investment Process Business OwnersSuccessful Families
5 min read · June 27, 2026
Article

The IRMAA Cliff: How One Dollar Can Cost You Thousands in Medicare

Medicare's IRMAA surcharge is a cliff — one dollar over a threshold raises your premium for the whole year, based on income from two years ago. Why it surprises retirees, and the levers that keep it in check.

Retirement RetireesSuccessful Families
5 min read · June 27, 2026
Article

Rebalancing: Why a Rule Beats a Gut Call

Left alone, every portfolio drifts toward more risk than its owner chose. Why a rules-based, tax-aware rebalancing discipline beats acting on instinct — and what rebalancing is actually for.

Investment Process Successful FamiliesRetirees
5 min read · June 27, 2026
Article

The Widow's Penalty: A Higher Tax Bill on a Smaller Income

When a spouse dies, the survivor files single — narrower brackets, half the standard deduction, lower IRMAA thresholds. Why the same income gets taxed harder, and how to plan ahead while both spouses are alive.

Retirement RetireesSuccessful Families
5 min read · June 27, 2026
Article

Same Portfolio, Different Tax Bill

Two investors can own the identical portfolio and still keep different amounts after tax. The reason is asset location — which account each holding sits in — and how getting it right leaves more of the same return in your pocket.

Investment ProcessTax Strategy Business OwnersSuccessful FamiliesRetirees
5 min read · June 20, 2026
Article

The Exit Is Won Before the Sale

A business is usually an owner's largest, least liquid, least planned-for asset. Most that go to market never sell, and most owners who sell regret it within a year. Why the exit is won years before the sale.

Exit Planning Business Owners
6 min read · June 20, 2026
Article

A Board Can't Defend a Hunch

An institution is a fiduciary — judged on the process it follows, not the outcome. Why a documented, rules-based investment process is a governance asset, and what an investment committee should demand from a manager.

Institutional Investing Institutions
5 min read · June 20, 2026
Article

Most Wealth Transfers Fail. Almost None of It Is About Taxes.

An estimated $124 trillion is changing hands — and a 20-year study found most transfers fail by the second generation. The reasons are almost never tax or legal. They're about whether the family was prepared.

Financial Planning Successful FamiliesBusiness OwnersRetirees
5 min read · June 20, 2026
Article

The 4% Rule Was Never a Plan

The 4% rule was never an income plan — even its creator has revised it twice. Why the safe withdrawal rate isn't a constant, the two real threats to retirement income, and how rules-based guardrails hold up.

Retirement RetireesBusiness OwnersSuccessful Families
5 min read · June 20, 2026
Article

The Roth Conversion Clock Stopped. The Opportunity Didn't.

The Roth conversion deadline everyone was racing just disappeared — the 2025 tax law made today's brackets permanent. Why the real conversion window is personal, not on the tax calendar, and why it's open right now.

Tax Strategy RetireesBusiness OwnersSuccessful Families
6 min read · June 20, 2026
Article

Rules-Based Portfolio Construction

A portfolio isn't what you own — it's the decisions that shape it. How rules-based construction defines those responses in advance, made for consistency across market cycles instead of improvising under pressure.

Investment Process Business OwnersSuccessful Families
6 min read · June 20, 2026
Article

The Estate Tax Isn't Your Problem Anymore. The Step-Up Is.

OBBBA made the estate-tax exemption $15M and permanent, so most families will never owe it. The focus shifts to income tax and the step-up in basis — and why gifting appreciated assets can cost heirs more than letting them inherit.

Estate & Wealth Transfer Successful FamiliesRetirees
6 min read · June 20, 2026
Article

Why Prediction-Based Investing Fails

Market forecasts arrive with confidence and precision, but the future they describe can't be reliably known. Why prediction-based investing fails — and what a disciplined, rules-based process does differently.

Investment Process Business OwnersSuccessful FamiliesRetireesInstitutions
5 min read · June 18, 2026
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