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Brent Rupnow
Author

Brent Rupnow

CFP® · CEPA® · ChFC® · CLU®

Founder of Via Luce Capital — writing and speaking on how plans actually hold together, what disciplined investing looks like in practice, and the moments in a financial life where the stakes are highest.

Bio

Brent founded Via Luce Capital after more than two decades in financial services, spanning financial planning, investment strategy, and guiding business owners through growth and transition planning. The firm was built around the conviction that clients are better served by disciplined systems and direct accountability than by charisma and prediction.

Via Luce operates independently through LPL Financial — combining boutique-firm directness with institutional-grade compliance, custody, and infrastructure. Brent holds the CFP®, CEPA®, ChFC®, and CLU® designations.

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Article

AGI Is the New Tax Bracket

Everyone watches their tax bracket, but AGI now quietly decides how much you keep — controlling your deductions, Medicare premiums, and how much Social Security is taxed. Why managing AGI is a multi-year game you have to play before December 31.

Tax Strategy Successful FamiliesRetirees
5 min read · July 18, 2026
Article

Owning Different Things Isn't Diversification

A portfolio can hold twelve funds and still behave like one bet. Real diversification is measured by the correlation between return drivers — not the number of holdings.

Investment Process Successful FamiliesRetirees
4 min read · July 18, 2026
Article

The First Five Years Decide the Next Twenty-Five

Two retirees can earn the same 30-year average return and still end up in completely different places. Why sequence-of-returns risk makes the first five years of retirement carry the most weight — and the planning levers that reduce it.

Retirement RetireesSuccessful Families
5 min read · July 18, 2026
Article

The Reserve Portfolio Problem

Most institutional reserves are managed by default, not design — and 'keep it conservative' quietly trades market risk for inflation risk. Why reserves need a defined mandate and an investment policy statement, and why that's a board's governance job, not an investment pick.

Institutional Investing Institutions
6 min read · July 18, 2026
Article

The Step-Up Trap

Gifting appreciated stock or the family home to your kids while you're alive can hand them a bigger capital-gains bill than doing nothing. How the step-up in basis works — and why holding low-basis assets until death is often the more tax-efficient plan.

Estate & Wealth Transfer Successful FamiliesRetirees
5 min read · July 18, 2026
Article

What Actually Drives What Your Business Is Worth

Two businesses with the same profit can sell for double the difference — the gap is the multiple, not the earnings. What drives it: owner dependence, recurring revenue, customer concentration, a real management team, and clean financials, all buildable years ahead.

Exit Planning Business Owners
6 min read · July 18, 2026
Article

When Everyone Sells at Once: Exit Readiness in a Buyer's Market

Six million businesses are projected to change hands by 2035, and buyers get to be selective. Why exit readiness — business, financial, and personal — is the negotiation, and why the credible runway is three to five years.

Exit Planning Business Owners
7 min read · July 11, 2026
Article

The $124 Trillion Handoff: Why Wealth Transfers Fail Before the Documents Are Signed

The great wealth transfer is a $124 trillion event, and most families have the documents but not the preparation. The three layers of readiness — structure, information, and stewardship — that determine whether a transfer succeeds.

Estate & Wealth Transfer Successful FamiliesBusiness OwnersRetirees
6 min read · July 11, 2026
Article

The $500,000 Trap: How the New SALT Cap Quietly Raises Your Marginal Rate

OBBBA's $40,000 SALT cap phases down above $500K of income, creating an effective 45.5% marginal rate in the $500K-$600K band. Who hits it, why bonuses and Roth conversions trigger it, and the planning levers that manage it.

Tax Strategy Business OwnersSuccessful Families
7 min read · July 11, 2026
Article

Trump Accounts Just Launched: Take the $1,000, Then Do the Real Math

Trump Accounts launched July 4 with a free $1,000 for kids born 2025–2028. Claiming it is easy — but the tax fine print says the next $5,000 usually belongs elsewhere. How the account compares to 529s, custodial Roths, and taxable accounts.

Financial Planning Successful FamiliesBusiness Owners
7 min read · July 11, 2026
Article

Your Will Doesn't Control Your 401(k). Your Beneficiary Form Does.

Your will controls only probate assets — your 401(k), IRA, life insurance, and POD accounts pass by beneficiary designation and override it. The most common, most preventable estate mistake, and how to fix it.

Estate & Wealth Transfer Successful FamiliesRetirees
5 min read · June 27, 2026
Article

The New Math of Giving: Why Bunching and DAFs Matter More in 2026

Three OBBBA changes reshaped charitable giving in 2026: a 0.5%-of-AGI deduction floor, a 35% cap for top earners, and a break for non-itemizers. Why bunching, donor-advised funds, and QCDs matter more now.

Tax Strategy Successful FamiliesRetirees
6 min read · June 27, 2026
Article

One Holding Made You Wealthy. It Shouldn't Make Every Decision.

When one holding becomes most of your net worth, you face two risks at once — concentration and illiquidity. A disciplined, tax-aware path to diversification for founders, business owners, and families.

Investment Process Business OwnersSuccessful Families
5 min read · June 27, 2026
Article

The IRMAA Cliff: How One Dollar Can Cost You Thousands in Medicare

Medicare's IRMAA surcharge is a cliff — one dollar over a threshold raises your premium for the whole year, based on income from two years ago. Why it surprises retirees, and the levers that keep it in check.

Retirement RetireesSuccessful Families
5 min read · June 27, 2026
Article

Rebalancing: Why a Rule Beats a Gut Call

Left alone, every portfolio drifts toward more risk than its owner chose. Why a rules-based, tax-aware rebalancing discipline beats acting on instinct — and what rebalancing is actually for.

Investment Process Successful FamiliesRetirees
5 min read · June 27, 2026
Article

The Widow's Penalty: A Higher Tax Bill on a Smaller Income

When a spouse dies, the survivor files single — narrower brackets, half the standard deduction, lower IRMAA thresholds. Why the same income gets taxed harder, and how to plan ahead while both spouses are alive.

Retirement RetireesSuccessful Families
5 min read · June 27, 2026
Article

Same Portfolio, Different Tax Bill

Two investors can own the identical portfolio and still keep different amounts after tax. The reason is asset location — which account each holding sits in — and how getting it right leaves more of the same return in your pocket.

Investment ProcessTax Strategy Business OwnersSuccessful FamiliesRetirees
5 min read · June 20, 2026
Article

The Exit Is Won Before the Sale

A business is usually an owner's largest, least liquid, least planned-for asset. Most that go to market never sell, and most owners who sell regret it within a year. Why the exit is won years before the sale.

Exit Planning Business Owners
6 min read · June 20, 2026
Article

A Board Can't Defend a Hunch

An institution is a fiduciary — judged on the process it follows, not the outcome. Why a documented, rules-based investment process is a governance asset, and what an investment committee should demand from a manager.

Institutional Investing Institutions
5 min read · June 20, 2026
Article

Most Wealth Transfers Fail. Almost None of It Is About Taxes.

An estimated $124 trillion is changing hands — and a 20-year study found most transfers fail by the second generation. The reasons are almost never tax or legal. They're about whether the family was prepared.

Financial Planning Successful FamiliesBusiness OwnersRetirees
5 min read · June 20, 2026
Article

The 4% Rule Was Never a Plan

The 4% rule was never an income plan — even its creator has revised it twice. Why the safe withdrawal rate isn't a constant, the two real threats to retirement income, and how rules-based guardrails hold up.

Retirement RetireesBusiness OwnersSuccessful Families
5 min read · June 20, 2026
Article

The Roth Conversion Clock Stopped. The Opportunity Didn't.

The Roth conversion deadline everyone was racing just disappeared — the 2025 tax law made today's brackets permanent. Why the real conversion window is personal, not on the tax calendar, and why it's open right now.

Tax Strategy RetireesBusiness OwnersSuccessful Families
6 min read · June 20, 2026
Article

Rules-Based Portfolio Construction

A portfolio isn't what you own — it's the decisions that shape it. How rules-based construction defines those responses in advance, made for consistency across market cycles instead of improvising under pressure.

Investment Process Business OwnersSuccessful Families
6 min read · June 20, 2026
Article

The Estate Tax Isn't Your Problem Anymore. The Step-Up Is.

OBBBA made the estate-tax exemption $15M and permanent, so most families will never owe it. The focus shifts to income tax and the step-up in basis — and why gifting appreciated assets can cost heirs more than letting them inherit.

Estate & Wealth Transfer Successful FamiliesRetirees
6 min read · June 20, 2026
Article

Why Prediction-Based Investing Fails

Market forecasts arrive with confidence and precision, but the future they describe can't be reliably known. Why prediction-based investing fails — and what a disciplined, rules-based process does differently.

Investment Process Business OwnersSuccessful FamiliesRetireesInstitutions
5 min read · June 18, 2026
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