For years, I worked within the framework of a large financial institution. While it provided structure, it also came with limitations—bureaucratic roadblocks, proprietary products, and a one-size-fits-all approach to financial planning.
Now, as an independent advisor at Via Luce Capital, backed by LPL Financial, I have the ability to serve my clients in a way that’s truly tailored to their needs.
What This Means for You
✅ The Strength of a Fortune 500 Firm, With the Flexibility of Independence
LPL Financial is the largest independent broker-dealer in the country,1 serving over 8 million client accounts and custodian of nearly $1.4 trillion in assets. This means my clients get the best of both worlds—the resources of a major institution with the personal attention of a boutique firm.
✅ No More Proprietary Products or Sales Agendas
At LPL, advisors aren’t pushed to sell proprietary products. Every recommendation I make is 100% based on what’s best for you, with no corporate conflicts of interest.
✅ Robust Cybersecurity & Account Protection
With LPL’s Cyber Fraud Guarantee, clients have an added layer of protection—your assets are 100% safeguarded against unauthorized access.
✅ A Dedicated Investment Process
Going independent has allowed me to in-source an institutional-grade investment team, ensuring proactive risk management, portfolio monitoring, and disciplined investment strategies designed to help you grow and protect your wealth.
This move isn’t about leaving something behind—it’s about stepping into something better. A world where your financial plan is designed solely for you, backed by industry-leading resources and the latest technology.
I couldn’t be more excited about this next chapter, and I look forward to helping my clients navigate the road ahead with clarity, confidence, and a renewed sense of purpose.
📍 Interested in learning more? Let’s connect.
Brent Rupnow
Via Luce Capital | Wealth Advisor