<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Via Luce Capital — Insights</title><description>Writing, podcasting, and resources on planning, process, and how decisions get made.</description><link>https://www.vialucecapital.com/</link><item><title>AGI Is the New Tax Bracket</title><link>https://www.vialucecapital.com/insights/tax-strategy/agi-is-the-new-tax-bracket/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/tax-strategy/agi-is-the-new-tax-bracket/</guid><description>Everyone watches their tax bracket, but AGI now quietly decides how much you keep — controlling your deductions, Medicare premiums, and how much Social Security is taxed. Why managing AGI is a multi-year game you have to play before December 31.</description><pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate><category>Tax Strategy</category><author>Brent Rupnow</author></item><item><title>Owning Different Things Isn&apos;t Diversification</title><link>https://www.vialucecapital.com/insights/investment-process/owning-different-things-isnt-diversification/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/investment-process/owning-different-things-isnt-diversification/</guid><description>A portfolio can hold twelve funds and still behave like one bet. Real diversification is measured by the correlation between return drivers — not the number of holdings.</description><pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate><category>Investment Process</category><author>Brent Rupnow</author></item><item><title>The First Five Years Decide the Next Twenty-Five</title><link>https://www.vialucecapital.com/insights/retirement/sequence-of-returns-risk/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/retirement/sequence-of-returns-risk/</guid><description>Two retirees can earn the same 30-year average return and still end up in completely different places. Why sequence-of-returns risk makes the first five years of retirement carry the most weight — and the planning levers that reduce it.</description><pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate><category>Retirement</category><author>Brent Rupnow</author></item><item><title>The Reserve Portfolio Problem</title><link>https://www.vialucecapital.com/insights/institutional/the-reserve-portfolio-problem/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/institutional/the-reserve-portfolio-problem/</guid><description>Most institutional reserves are managed by default, not design — and &apos;keep it conservative&apos; quietly trades market risk for inflation risk. Why reserves need a defined mandate and an investment policy statement, and why that&apos;s a board&apos;s governance job, not an investment pick.</description><pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate><category>Institutional Investing</category><author>Brent Rupnow</author></item><item><title>The Step-Up Trap</title><link>https://www.vialucecapital.com/insights/estate-planning/the-step-up-trap/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/estate-planning/the-step-up-trap/</guid><description>Gifting appreciated stock or the family home to your kids while you&apos;re alive can hand them a bigger capital-gains bill than doing nothing. How the step-up in basis works — and why holding low-basis assets until death is often the more tax-efficient plan.</description><pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate><category>Estate &amp; Wealth Transfer</category><author>Brent Rupnow</author></item><item><title>What Actually Drives What Your Business Is Worth</title><link>https://www.vialucecapital.com/insights/exit-planning/what-drives-business-value/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/exit-planning/what-drives-business-value/</guid><description>Two businesses with the same profit can sell for double the difference — the gap is the multiple, not the earnings. What drives it: owner dependence, recurring revenue, customer concentration, a real management team, and clean financials, all buildable years ahead.</description><pubDate>Sat, 18 Jul 2026 00:00:00 GMT</pubDate><category>Exit Planning</category><author>Brent Rupnow</author></item><item><title>When Everyone Sells at Once: Exit Readiness in a Buyer&apos;s Market</title><link>https://www.vialucecapital.com/insights/exit-planning/exit-readiness-buyers-market/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/exit-planning/exit-readiness-buyers-market/</guid><description>Six million businesses are projected to change hands by 2035, and buyers get to be selective. Why exit readiness — business, financial, and personal — is the negotiation, and why the credible runway is three to five years.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate><category>Exit Planning</category><author>Brent Rupnow</author></item><item><title>The $124 Trillion Handoff: Why Wealth Transfers Fail Before the Documents Are Signed</title><link>https://www.vialucecapital.com/insights/estate-planning/preparing-heirs-great-wealth-transfer/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/estate-planning/preparing-heirs-great-wealth-transfer/</guid><description>The great wealth transfer is a $124 trillion event, and most families have the documents but not the preparation. The three layers of readiness — structure, information, and stewardship — that determine whether a transfer succeeds.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate><category>Estate &amp; Wealth Transfer</category><author>Brent Rupnow</author></item><item><title>The &quot;Convert Before Rates Rise&quot; Pitch Is Dead. The Better Case for Roth Conversions Is Alive.</title><link>https://www.vialucecapital.com/insights/tax-strategy/roth-conversions-after-obbba/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/tax-strategy/roth-conversions-after-obbba/</guid><description>OBBBA made tax rates permanent and killed the &quot;convert before rates rise&quot; pitch. The better case survives: bracket arbitrage across gap years, RMDs, survivor rates, and heirs — plus the new senior deduction wrinkle for 2025–2028.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate><category>Tax Strategy</category><author>Brent Rupnow</author></item><item><title>The $500,000 Trap: How the New SALT Cap Quietly Raises Your Marginal Rate</title><link>https://www.vialucecapital.com/insights/tax-strategy/salt-cap-phase-down-trap/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/tax-strategy/salt-cap-phase-down-trap/</guid><description>OBBBA&apos;s $40,000 SALT cap phases down above $500K of income, creating an effective 45.5% marginal rate in the $500K-$600K band. Who hits it, why bonuses and Roth conversions trigger it, and the planning levers that manage it.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate><category>Tax Strategy</category><author>Brent Rupnow</author></item><item><title>Social Security&apos;s 2032 Question: How to Plan Around a Number Nobody Can Predict</title><link>https://www.vialucecapital.com/insights/retirement/social-security-2032-question/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/retirement/social-security-2032-question/</guid><description>The 2026 trustees report projects Social Security&apos;s retirement fund depletes in late 2032, paying 78% of benefits. Why the right response is a three-scenario stress test — not a prediction, and not claiming early out of fear.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate><category>Retirement</category><author>Brent Rupnow</author></item><item><title>Trump Accounts Just Launched: Take the $1,000, Then Do the Real Math</title><link>https://www.vialucecapital.com/insights/financial-planning/trump-accounts-real-math/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/financial-planning/trump-accounts-real-math/</guid><description>Trump Accounts launched July 4 with a free $1,000 for kids born 2025–2028. Claiming it is easy — but the tax fine print says the next $5,000 usually belongs elsewhere. How the account compares to 529s, custodial Roths, and taxable accounts.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate><category>Financial Planning</category><author>Brent Rupnow</author></item><item><title>Your Will Doesn&apos;t Control Your 401(k). Your Beneficiary Form Does.</title><link>https://www.vialucecapital.com/insights/estate-planning/beneficiary-designations/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/estate-planning/beneficiary-designations/</guid><description>Your will controls only probate assets — your 401(k), IRA, life insurance, and POD accounts pass by beneficiary designation and override it. The most common, most preventable estate mistake, and how to fix it.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Estate &amp; Wealth Transfer</category><author>Brent Rupnow</author></item><item><title>The California RSU Trap: Why Leaving the State Doesn&apos;t Free Your Stock</title><link>https://www.vialucecapital.com/insights/tax-strategy/california-rsu-trap/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/tax-strategy/california-rsu-trap/</guid><description>RSUs are taxed as ordinary income at vesting — and flat withholding rarely covers it. The bigger trap: California keeps taxing the share you earned here even after you move to a no-tax state.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Tax Strategy</category><author>Brent Rupnow</author></item><item><title>The New Math of Giving: Why Bunching and DAFs Matter More in 2026</title><link>https://www.vialucecapital.com/insights/tax-strategy/charitable-bunching/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/tax-strategy/charitable-bunching/</guid><description>Three OBBBA changes reshaped charitable giving in 2026: a 0.5%-of-AGI deduction floor, a 35% cap for top earners, and a break for non-itemizers. Why bunching, donor-advised funds, and QCDs matter more now.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Tax Strategy</category><author>Brent Rupnow</author></item><item><title>One Holding Made You Wealthy. It Shouldn&apos;t Make Every Decision.</title><link>https://www.vialucecapital.com/insights/investment-process/concentrated-position-planning/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/investment-process/concentrated-position-planning/</guid><description>When one holding becomes most of your net worth, you face two risks at once — concentration and illiquidity. A disciplined, tax-aware path to diversification for founders, business owners, and families.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Investment Process</category><author>Brent Rupnow</author></item><item><title>The IRMAA Cliff: How One Dollar Can Cost You Thousands in Medicare</title><link>https://www.vialucecapital.com/insights/retirement/irmaa-cliff/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/retirement/irmaa-cliff/</guid><description>Medicare&apos;s IRMAA surcharge is a cliff — one dollar over a threshold raises your premium for the whole year, based on income from two years ago. Why it surprises retirees, and the levers that keep it in check.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Retirement</category><author>Brent Rupnow</author></item><item><title>Rebalancing: Why a Rule Beats a Gut Call</title><link>https://www.vialucecapital.com/insights/investment-process/rebalancing-rule-vs-gut/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/investment-process/rebalancing-rule-vs-gut/</guid><description>Left alone, every portfolio drifts toward more risk than its owner chose. Why a rules-based, tax-aware rebalancing discipline beats acting on instinct — and what rebalancing is actually for.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Investment Process</category><author>Brent Rupnow</author></item><item><title>The Widow&apos;s Penalty: A Higher Tax Bill on a Smaller Income</title><link>https://www.vialucecapital.com/insights/retirement/widows-penalty/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/retirement/widows-penalty/</guid><description>When a spouse dies, the survivor files single — narrower brackets, half the standard deduction, lower IRMAA thresholds. Why the same income gets taxed harder, and how to plan ahead while both spouses are alive.</description><pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate><category>Retirement</category><author>Brent Rupnow</author></item><item><title>Same Portfolio, Different Tax Bill</title><link>https://www.vialucecapital.com/insights/investment-process/asset-location/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/investment-process/asset-location/</guid><description>Two investors can own the identical portfolio and still keep different amounts after tax. The reason is asset location — which account each holding sits in — and how getting it right leaves more of the same return in your pocket.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Investment Process</category><category>Tax Strategy</category><author>Brent Rupnow</author></item><item><title>The Exit Is Won Before the Sale</title><link>https://www.vialucecapital.com/insights/exit-planning/exit-is-won-before-the-sale/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/exit-planning/exit-is-won-before-the-sale/</guid><description>A business is usually an owner&apos;s largest, least liquid, least planned-for asset. Most that go to market never sell, and most owners who sell regret it within a year. Why the exit is won years before the sale.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Exit Planning</category><author>Brent Rupnow</author></item><item><title>A Board Can&apos;t Defend a Hunch</title><link>https://www.vialucecapital.com/insights/institutional/fiduciary-investment-manager/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/institutional/fiduciary-investment-manager/</guid><description>An institution is a fiduciary — judged on the process it follows, not the outcome. Why a documented, rules-based investment process is a governance asset, and what an investment committee should demand from a manager.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Institutional Investing</category><author>Brent Rupnow</author></item><item><title>Most Wealth Transfers Fail. Almost None of It Is About Taxes.</title><link>https://www.vialucecapital.com/insights/financial-planning/preparing-heirs/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/financial-planning/preparing-heirs/</guid><description>An estimated $124 trillion is changing hands — and a 20-year study found most transfers fail by the second generation. The reasons are almost never tax or legal. They&apos;re about whether the family was prepared.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Financial Planning</category><author>Brent Rupnow</author></item><item><title>The 4% Rule Was Never a Plan</title><link>https://www.vialucecapital.com/insights/retirement/retirement-income/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/retirement/retirement-income/</guid><description>The 4% rule was never an income plan — even its creator has revised it twice. Why the safe withdrawal rate isn&apos;t a constant, the two real threats to retirement income, and how rules-based guardrails hold up.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Retirement</category><author>Brent Rupnow</author></item><item><title>The Roth Conversion Clock Stopped. The Opportunity Didn&apos;t.</title><link>https://www.vialucecapital.com/insights/tax-strategy/roth-conversion-timing/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/tax-strategy/roth-conversion-timing/</guid><description>The Roth conversion deadline everyone was racing just disappeared — the 2025 tax law made today&apos;s brackets permanent. Why the real conversion window is personal, not on the tax calendar, and why it&apos;s open right now.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Tax Strategy</category><author>Brent Rupnow</author></item><item><title>Rules-Based Portfolio Construction</title><link>https://www.vialucecapital.com/insights/investment-process/rules-based-portfolio-construction/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/investment-process/rules-based-portfolio-construction/</guid><description>A portfolio isn&apos;t what you own — it&apos;s the decisions that shape it. How rules-based construction defines those responses in advance, made for consistency across market cycles instead of improvising under pressure.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Investment Process</category><author>Brent Rupnow</author></item><item><title>The Estate Tax Isn&apos;t Your Problem Anymore. The Step-Up Is.</title><link>https://www.vialucecapital.com/insights/estate-planning/step-up-in-basis/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/estate-planning/step-up-in-basis/</guid><description>OBBBA made the estate-tax exemption $15M and permanent, so most families will never owe it. The focus shifts to income tax and the step-up in basis — and why gifting appreciated assets can cost heirs more than letting them inherit.</description><pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate><category>Estate &amp; Wealth Transfer</category><author>Brent Rupnow</author></item><item><title>Why Prediction-Based Investing Fails</title><link>https://www.vialucecapital.com/insights/investment-process/why-prediction-based-investing-fails/</link><guid isPermaLink="true">https://www.vialucecapital.com/insights/investment-process/why-prediction-based-investing-fails/</guid><description>Market forecasts arrive with confidence and precision, but the future they describe can&apos;t be reliably known. Why prediction-based investing fails — and what a disciplined, rules-based process does differently.</description><pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate><category>Investment Process</category><author>Brent Rupnow</author></item></channel></rss>